Market study for a hospital in Saudi Arabia based on demand drivers, competitor assessment & health industry overview in KSA
Client / Industry Brief
The client wants to establish a hospital based in KSA near the existing premise of a medical center in Jubail.
The healthcare sector in KSA has evolved substantially over the years, especially, due to increasing demand drivers such as aging population, unhealthy eating, smoking and sedentary lifestyle has become a prominent part of the KSA demography.
The healthcare sector in KSA has evolved substantially over the years, especially, due to increasing demand drivers such as aging population, unhealthy eating, smoking and sedentary lifestyle has become a prominent part of the KSA demography.
Project Objectives
Determine the market assessment of the project plan to establish a Hospital in Jubail, KSA.
To estimate the potential market size based on a demand supply analysis, analysis of the competitive landscape, benchmarking, SWOT analysis, and Ansoff’s Matrix.
Analysis of the competitor’s organizational structure, human resource requirement, assessment of the technical capabilities, including the key machinery and equipment, and the potential pricing strategies for consultation, admission and procedures.
Assess the financial viability of the proposed project based on the market feasibility.
To estimate the potential market size based on a demand supply analysis, analysis of the competitive landscape, benchmarking, SWOT analysis, and Ansoff’s Matrix.
Analysis of the competitor’s organizational structure, human resource requirement, assessment of the technical capabilities, including the key machinery and equipment, and the potential pricing strategies for consultation, admission and procedures.
Assess the financial viability of the proposed project based on the market feasibility.
Project Methodology
Project Benefits
Based on analysis conducted, EmPact defined the key success factors for the proposed venture as follows: