Market study for a hospital in Saudi Arabia based on demand drivers, competitor assessment & health industry overview in KSA
Client / Industry Brief
- The client wants to establish a hospital based in KSA near the existing premise of a medical center in Jubail.
- The healthcare sector in KSA has evolved substantially over the years, especially, due to increasing demand drivers such as aging population, unhealthy eating, smoking and sedentary lifestyle has become a prominent part of the KSA demography.
Project Objectives
- Determine the market assessment of the project plan to establish a Hospital in Jubail, KSA.
- To estimate the potential market size based on a demand supply analysis, analysis of the competitive landscape, benchmarking, SWOT analysis, and Ansoff’s Matrix.
- Analysis of the competitor’s organizational structure, human resource requirement, assessment of the technical capabilities, including the key machinery and equipment, and the potential pricing strategies for consultation, admission and procedures.
- Assess the financial viability of the proposed project based on the market feasibility.
Project Methodology
Project Benefits
- Based on analysis conducted, EmPact defined the key success factors for the proposed venture as follows:
- Effective product pricing & brand positioning
- Innovative marketing schemes to increase brand visibility
- Tight cost controls limiting the fixed cost burden ensuring effective cash flows
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